Our Global Reach

We operate across all continents* by leveraging local payment systems. Our products are tailored to each region, ensuring every user enjoys a seamless and familiar interface with fast download speeds.

Over 100,000 affiliates are already earning with us! Join our affiliate program today!

Frequently Asked Questions

• What’s the difference between RevShare and CPA? +

  The main difference between RevShare (Revenue Share) and CPA (Cost Per Acquisition) lies in how affiliates are compensated for driving traffic or sales to a product or service. Here's a breakdown:

  1. RevShare (Revenue Share)

  Definition: With RevShare, affiliates earn a percentage of the revenue generated from the customers they refer. This model typically pays ongoing commissions as long as the referred customer continues to generate revenue for the business (e.g., through deposits, purchases, subscriptions, etc.).

  Payment Structure: Affiliates receive a percentage of the revenue generated from their referred users. This could be a fixed percentage or a tiered structure depending on the agreement.

  Payment Frequency: Payments are usually recurring, based on how much the referred customers continue to spend or interact with the product or service over time.

  Risk for Affiliates: In this model, affiliates bear more risk because they depend on the long-term behavior of their referred users. If users churn or stop spending, the affiliate's income will decrease.

  Example: In an online casino, an affiliate might earn 30% of the revenue generated by players they refer. If those players keep playing and generating revenue for the casino, the affiliate keeps earning a percentage of that revenue each month.

  2. CPA (Cost Per Acquisition)

  Definition: CPA is a performance-based model where affiliates are paid a fixed amount for each action or acquisition they generate. This could be a new customer sign-up, a sale, a deposit, or a download, depending on the terms of the agreement.

  Payment Structure: Affiliates receive a one-time payment or a fixed fee for each specific action they drive. The amount is agreed upon before the campaign starts.

  Payment Frequency: Payments are typically made once the affiliate's referred user completes the required action. It is usually a one-time payment, although it can be structured in stages (e.g., a deposit, a registration, etc.).

  Risk for Affiliates: Affiliates generally bear less long-term risk because they are paid immediately after the acquisition is completed. However, they may earn less in total compared to RevShare, especially if the referred users are high-value and continue to generate revenue over time.

  Example: In a sports betting website, an affiliate might earn $100 for every new player who signs up and makes their first deposit.

  Key Differences:

  Aspect RevShare CPA

  Payment Type Ongoing percentage of revenue One-time fixed amount for an action

  Risk for Affiliate Higher (depends on long-term user behavior) Lower (pays once the action is completed)

  Payment Frequency Recurring payments as long as the customer generates revenue One-time payment

  Earning Potential Potentially higher over time (with loyal users) Lower (fixed payment per action, regardless of user behavior)

  Suitable For Long-term campaigns, where the affiliate aims for continuous earnings Short-term campaigns, focusing on quick conversions

  In summary, RevShare is better for affiliates who are looking for long-term, passive income based on customer loyalty and retention, while CPA is more suited for affiliates who want a quick and predictable payout for acquiring new users or customers. Both models have their advantages depending on the goals of the affiliate and the business.

• How can I maximize my payouts? +

  Maximizing payouts as an affiliate in the casino industry requires a combination of strategic planning, understanding of the affiliate models, and effective promotional techniques. Here are some proven strategies to help casino affiliates maximize their earnings:

  1. Focus on High-Quality Traffic

  Target the right demographics: Focus your marketing efforts on regions and demographics where online gambling is legal and thriving. For example, target countries like the UK, Canada, Australia, or some EU countries where online gambling is popular and regulated.

  Understand your audience: Whether you’re promoting slots, sports betting, poker, or live casinos, make sure you understand your audience’s preferences. Customize your campaigns to suit their interests and betting behaviors.

  Drive organic traffic: SEO (Search Engine Optimization) is one of the most effective ways to generate organic traffic. Focus on ranking for high-converting keywords like “best online casinos” or “online casino bonuses” to attract searchers who are ready to gamble.

  Leverage paid traffic: Use PPC (Pay-Per-Click) campaigns on Google, Facebook, or other platforms, but be mindful of compliance rules, as advertising gambling can be tricky in some regions. Testing various campaigns and optimizing your ads can help maximize ROI.

  2. Utilize Promotions and Bonuses

  Promote special offers: Affiliates can increase their conversions by promoting time-sensitive promotions such as welcome bonuses, free spins, or no-deposit bonuses. These types of offers tend to convert better since they give users a lower-risk way to try the casino.

  Email marketing: Build an email list and send regular newsletters with exclusive bonuses, promotions, and casino news. Personalize offers to increase the likelihood of conversions.

  Use retargeting ads: Implement retargeting campaigns to capture the attention of people who visited your website but did not convert. A simple reminder about a bonus offer or a special promotion can convince them to sign up.

  3. Increase Player Retention

  Target long-term players: While CPA offers can provide quick payouts, RevShare models are where the real long-term money is. The more players you refer who continue to deposit and play, the more you'll earn.

  Focus on loyalty and retention: Players who stick around longer are worth more.

  Partner with casinos that have effective loyalty programs, VIP rewards, or other retention strategies that incentivize players to keep coming back.

  Promote responsible gambling: Ensure that players stay within their budget and don't overspend. Happy players are more likely to continue playing and generate revenue over time.

  4. Leverage Social Media and Influencers

  Use social media platforms: Platforms like Instagram, Twitter, and Facebook can be powerful tools for reaching your audience. Share content, promotions, and affiliate links regularly. Also, consider using Facebook Ads (where permitted) to target users interested in online gambling.

  Collaborate with influencers: Partnering with influencers in the gambling or entertainment niche can expose your affiliate links to a larger audience.

  Influencers can review casinos, promote exclusive offers, and drive direct conversions to your affiliate links.

• How often are payouts made? +

  The typical payout frequency for affiliate programs is usually 1 to 2 months, but it can vary depending on the specific program and situation. In some cases, there may be special payout times or conditions that apply. For precise details, it's best to contact your affiliate manager for the exact payout schedule and terms that apply to your account.The typical payout frequency for affiliate programs is usually 1 to 2 months, but it can vary depending on the specific program and situation. In some cases, there may be special payout times or conditions that apply. For precise details, it's best to contact your affiliate manager for the exact payout schedule and terms that apply to your account.

• Terms & Conditions +

  Terms and Conditions (“T&C”) govern your participation in the Affiliate Program (“Program”) of Novisoft N.V. (“We”, “Us”, “Our”). By signing up for or participating in the Program, you (“Affiliate”, “You”) agree to abide by these terms.

  1. Eligibility

  1.1 To join the Program, you must be at least 18 years of age and have a valid business or personal account, as applicable.

  1.2 By participating in the Program, you confirm that you have read, understood, and agree to these T&C.

  2. Program Overview

  2.1 Novisoft N.V. provides the Program to allow Affiliates to promote the Company’s products or services in exchange for a commission.

  2.2 Affiliates will earn commissions based on customer referrals according to the commission structure provided by the Company (e.g., CPA, RevShare).

  3. Commission Structure

  3.1 Commission Models:

  ​•​Cost Per Acquisition (CPA): Affiliate earns a fixed amount for each qualifying referred customer.

  ​•​Revenue Share (RevShare): Affiliate earns a percentage of the revenue generated by referred customers.

  3.2 Commissions are calculated based on the terms specified by the Company and are subject to change upon written notice.

  4. Payment Terms

  4.1 Payments will be made on a monthly basis once the Affiliate reaches the minimum payout threshold of $1,000.

  4.2 Payments will be made via [Payment Methods].

  4.3 Cap: The maximum payout for any given period is capped at $20,000.

  4.4 Affiliates are responsible for their own taxes and fees related to the commission payments.

  5. Affiliate Obligations

  5.1 Affiliates agree to:

  ​•​Promote the Company’s products/services using honest and ethical methods.

  ​•​Comply with all applicable advertising and marketing laws, including anti-spam and data protection laws.

  5.2 Affiliates are prohibited from:

  ​•​Engaging in fraudulent activities or generating fake traffic.

  ​•​Using deceptive or misleading advertising methods.

  6. Tracking and Reporting

  6.1 The Company will provide tracking links and tools for the Affiliate to monitor their performance (clicks, conversions, commissions).

  6.2 Affiliates must ensure they use the provided tracking links for proper attribution.

  7. Termination

  7.1 Either Party may terminate this Agreement with [X days] written notice.

  7.2 The Company reserves the right to terminate the Agreement immediately if the Affiliate is found violating these T&C.

  8. Confidentiality

  8.1 Affiliates agree to keep confidential all sensitive information related to the Company’s operations and customer data.

  9. Limitation of Liability

  9.1 The Company will not be liable for any indirect or consequential damages arising from the Affiliate’s participation in the Program.

  10. Governing Law

  10.1 These T&C shall be governed by and construed in accordance with the laws of Curaçao.

  11. Amendments

  11.1 The Company reserves the right to modify these T&C at any time. Continued participation in the Program constitutes acceptance of the revised terms.

  IN WITNESS WHEREOF, the Affiliate agrees to these Terms and Conditions by participating in the Program.

  Contact Details:

  ​

  •​Email: agent@willbet.biz

  ​•​Company: Novisoft N.V.

  ​•​Company Number: 163608

  ​•​Address: Zuikertuintjeweg Z/N, Curaçao.

Meet Our Team

• 
  Lois Whitennig
  Affiliate Manager
• 
  Luccette Dolton
  Affiliate Manager
• 
  Willie Yalchy
  Head of Affiliate
• 
  Catalina Deng
  CRM